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About Hotel Resources

A History of Successes

These are a few of our successes over the past 25 years.

Lisa Barham was the first to develop an Internet Sales training program “Mining for Virtual Gold” that most hotel brands, CVB’s, and hospitality companies have adopted. The program is now called, “Million $ Prospecting”.

  • Sales & Catering People Trained: 20,000+
  • Revenues Booked from the training: $250M+

Lead Generation: 
HR provides “best in class” qualified leads. HR finds companies/organizations that have upcoming events and wish to work with your property.

  • # Lead Generation Clients: 1,277
  • Estimated Revenues Closed: $500M+

Revenue Enhancement (Taskforce) NEW:
HR loans a sales person, researcher and revenue manager to your venue and closes revenue for your property to increase revenue.

  • # Revenue Enhancement Clients: 288
  • Estimated Revenues Closed: $55M

Meet the Hotel Resources team
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